In 1994, ISOTONER (combination of terms Isometric and Toning) launched its first collection of slippers in France. Isotoner was an immediate success with its "ballerina grand noeux" (ballerina with bow) becoming a classic french slipper. Isotoner is today the most recognised brand of slippers in France with 74% brand awareness. Isotoner aims to be at the forefront for its consumer needs and wants, by creating new collections of slippers that offer comfort, technical superiority and style with excellent quality and price. From its very beginning, Isotoner has always devoted its knowledge to developing new innovative products, with an emphasis on the ergonomic aspects. Isotoner has successfully managed to transcend from an accessory brand into an international fashion brand.